Most startups "3 feet from gold": They aren't totally missing the mark...
They're just missing a proven growth framework.
It's not often one meets someone with a holistic marketing vision coupled with strong communications skill as well as deep technical abilities in media buying.
From understanding the relationship between sales and marketing, visualizing holistic user journeys and forecasting growth accordingly Austin makes an excellent addition to any marketing team, serving as a growth catalyst with advanced ideation with the technical chops to make it happen.
Julian Simhoni
Founder, JCS Integrated Solutions
It was a pleasure working alongside Austin during his time at ShiftMed! Despite already being an incredibly knowledgeable marketing expert, Austin always exhibited a desire to learn and grow that was absolutely contagious. His flexibility and willingness to collaborate across channels made him an excellent teammate, and his positive nature an even better person.
Jeremy Kunchandy
Digital Marketing Specialist, Stability Healthcare
“Austin has been great to work with and has helped us achieve our goals. He listens and provides valuable feedback to help business owners drive the business and achieve goals. We have seen some large YOY growth with new customer acquisitions. We have also seen an increase in web page traffic and call volumes. We look forward to growing the business in 2020 with Austin helping us manage our digital marketing efforts!”
Kenny W.
Co-Owner, Newmans Pest Control
I am pleased to recommend Austin, a skilled and dedicated media buyer with extensive expertise in search engine marketing and app store optimization. I have had the pleasure of working with Austin for more than a year, in over 110 MSAs, and I have always been impressed by his professionalism, expertise, and character.
Austin is an expert in search engine marketing and has a deep understanding of Google Ads, Google Analytics, and other platforms. He knows how to create targeted campaigns that drive traffic, conversions, and deliver a positive ROAS. He is proficient in using Google Analytics to track and measure campaign performance, identify opportunities for optimization, and provide insights that inform strategic decisions.
What sets Austin apart is not only his exceptional skills but also his character. He is a great co-worker and an even better person, always willing to lend a helping hand and collaborate with others to achieve shared goals. He is respectful, reliable, and a joy to work with. His positive attitude and willingness to go above and beyond make him an invaluable member of any team.
In summary, I highly recommend Austin for any role in media buying, search engine marketing, or paid app store optimization. His expertise, dedication, and outstanding character are sure to make a significant impact on any team or organization lucky enough to work with him.
Dustin Gurley
Director of Performance Marketing, ShiftMed
"I've worked closely with Austin on several of my clients' accounts over the past 4 years. He is thoughtful, smart, and personable. You may rely on him if you're looking for an experienced and knowledgeable digital consultant to bring expertise to your organization."
Kyle Cassano
President & CEO, Digital Marketing Labs
"I worked with Austin in our Black Friday and Holiday specials. He made the process smooth and simple and most importantly delivered on the results. We saw a growth of 29% from the previous year's campaign!! Austin is very knowledgable in the space and accessible to all my questions. As a business owner [the] most important thing when I work with 3rd party marketing teams is taking things off my plate and delivering results. Austin went above [and] beyond in both those areas."
Ryan Duey
Founder, Capitol Floats
Is your acquisition team following a systematic growth framework?
The brands I've served are, and they're reaping the rewards.
ShiftKey generated higher quality leads while cutting CPAs by over 85% across their core audience.
During Q3 of 2023, I helped ShiftKey rebuild and relaunch their core SEM strategy by revising their keyword portfolio, ad group structure, ads, and building 20 personalized landing pages. We cut CPAs by 39% across their core customer audience and by 86% in a high-value emerging audience while improving click-to-qualified-lead conversion rates by 33%. We also went against Google's expensive recommendations to drop our CPAs in our Universal App Campaigns by 87% while driving higher quality users to the mobile app.
OnShift solidified their GTM search strategy and developed a testing roadmap that will lead them to higher quality leads.
During Q3 of 2023, I helped OnShift rebuild their SEM strategy and develop a testing roadmap designed to help them uncover the highest engaging B2B audiences. We rebuilt their search campaigns, created custom audiences to target people with in-market purchase intent & people who use similar apps, and finalized their SEM remarketing strategy. They went from having a thin SEM strategy with no testing roadmap to launching their B2B acquisition efforts calmly and confidently.
ShiftMed reached more nurses & acquired more users for their staffing app.
From November 2021 to January 2023, I helped ShiftMed successfully scale their Apple Advertising investment from $0 toover $90k/mo and acquire more app users without exceeding their CPI targets. I then helped them scale their Google Ads investment from $0 to $300k+/mo, acquiring new nurses as app users while staying within their CPI targets.
Neo Charge grew thier revenues every month for 6 months in a row.
From February to August of 2021, I helped Neo Charge reach & serve more customers while growing their revenues month-over-month after optimizing their paid search strategy by testing new ad copy, ad formats, and targeting practices.
Care In Homes™ reached more families while generating more leads for less money.
In January of 2023, I helped Care In Homes lift lead volume by 4x while dropping CPAs by 10% YoY after revising their paid search strategy on Microsoft Ads to reach people who were most likely to convert.
All Print Heads reached more businesses & increased their return by 50%.
In 2021, I helped All Print Heads lift revenues by 52% and increase their ROAS by 50% without spending more money by testing new landing pages, ad formats, and campaign types on Google Ads.
Newmans Pest Control served more families and grew their customer base by 40% YoY.
During the heart of the pandemic lockdowns of 2020, I helped Newmans Pest Control grow their revenues & customer base by 40% YoY while helping them mitigate wasted adspend by shifting away from a losing paid search strategy towards Local SEO & Reputation Management.
Stanton Park Capital generated more phone calls & conversions for 6 months in a row.
From March to August of 2021, I helped Stanton Park Capital generate more inbound inquiries month-over-month after revising their targeting practices & launching new customer acquisition campaigns.
Equity Wave Lending improved lead quality & generated more leads at a 63% lower CPL.
In May of 2021, I helped Equity Wave lending generate 43% more leads while paying 63% less per lead MoM after revising their targeting practices to improve lead quality.
Growth springs from the soil of experimentation.
Startups fueled by audacious dreams need a growth collaborator with a visionary touch. I've spent the last 8 years helping businesses across 25+ industries grow. Now I help human-centered brands serve more people, more often. For example...
California Black Health Network
CBHN hosted a free online cooking class featuring celebrity chef Tiffany Derry, aiming to educate the local African American community on healthy eating habits & empowering them to take control of their health through learning how to cook. I collaborated with CBHN & Capital Brands to drive event registrations by leveraging demographic, geographic, and interest-based targeting strategies to spread awareness. This led to an increase in event registrations, ultimately enhancing CBHN's impact by improving healthy eating education within the communities they serve.
SAVA Charter School
SAVA Charter School wanted to help more students prepare for careers within in-demand fields while spreading awareness of their tuition-free Career Pathway programs. Through leading their digital acquisition efforts I was able to help them reach more prospective students while generating enrollment inquiries for under $20 per lead.
Western Dental Portfolio Brands
Western Dental wanted to generate more booked appointments and provide dental work for patients under their portfolio brands (Brident & Vital Smiles). While working closely with their Sacramento-based digital acquisition agency, Digital marketing Labs, I was able to help them reduce patient acquisition costs & improve their reporting process. This led to an increase KPI visibility, allowing us to better understand which markets to invest our advertising dollars in & improve our marketing ROI.
CareSave Tech. Portfolio Brands
CareSave Technologies had 5 healthcare & tech brands they wanted improve their impact footprint for within the communities they serve. Their team wanted to help more nurses create a better work-life balance through their brand ShiftMed while helping more families in need of in-home care through their brands HomeCare.com and Care In Homes. While working within their digital acquisition team, I implemented new strategies that helped us serve more people & improve their impact footprint across the board.
Balance Treatment Center
Balance Treatment Center wanted to improve the mental health of people within the greater Los Angeles county community by opening two new locations & serving more patients. While working with their TV Advertising & SEO team, I rebuilt their landing pages & revamped patient-facing messaging, launched paid digital efforts across Google & Facebook, and help them break new personal records by generating over 85 inbound phone call inquiries in a single month.
SMUD
Sacramento Municipal Utilities District (SMUD) wanted to drive awareness & enrollments for their various programs designed to help Sacramento Residents access clean energy. Working alongside Digital Market Labs, I managed their digital acquisition & awareness efforts across paid search & paid social for over 5 years, helping them increase program & event registrations across the board.
My Marketing Philosophy is Simple:
Prioritize People Over Profit
I believe that people-focused marketing starts with "Why?"
Lead with "Why" to make your audience aware of your purpose.
Make an emotional connection with the people you serve by intentionally articulating the purpose of your organization. When people know why you want to help, they're more open to accepting your support.
Follow with "How" to show how you are uniquely qualified to solve your audience's problems.
Show your audience how you've helped people just like them. When people can see exactly how you've helped others solve the same problems they have, they begin to develop a desire for your aid.
End with "What" to tell your audience exactly what must be done to get started, and what to expect when working with you.
Tell the people you serve exactly what they need to do in order to accept your help. When people understand exactly how to get started and what to expect, they begin to trust your organization and are more likely to accept your help.
Then, improve your customer experience with
Customer Journey Growth Experiments
Customer Acquisition
Help the people you serve discover your company with omni-channel digital marketing. Run experiments to unlock new growth channels and scale profitably.
Customer Activation
Encourage more of your prospects to become loyal customers by systemizing your nurturing process & increasing your MQL and SQL conversion rates.
Customer Retention
Get more of your customers to continue engaging with your brand with retention marketing experiments. Increase the LTV of each customer and build a loyal following in the process.
Referral Generation
Encourage happy customers to share your brand's message with their friends. Drive sales with higher margins by winning new customers without spending a single dollar on paid ads.
Reputation Management
Show future customers your dedication to serving them by getting current customers to share their experiences with the world. Build a reputation that sets you apart from your competitors and positions you as the most valuable solution on the market.
Want to see if a people-first approach can help your brand grow?
Here's the 3-Step Process:
First, we'll audit your customer journey to find traffic leaks.
The first step in creating a people-first strategy is making sure that you're creating an amazing customer experience. Together, we'll find your traffic leaks by reviewing each step of your Customer Journey to find out where you're seeing people drop-off most often. Then we'll identify & prioritize growth experiments designed to fix your traffic leaks by improving conversion rates throughout your funnel.
Then, we'll create a Growth Roadmap to fix your highest-impact traffic leaks first.
After identifying experiments that can help us fix your leaky traffic system, we'll create a quarterly growth plan that allows us to focus on the tests that we expect to have the biggest impact on your growth. As we launch & learn from these tests, we'll deploy learnings across your entire customer journey as we continue down your roadmap.
Finally, we'll improve your media buying efficiencies.
While fixing your other traffic leaks, we'll review your media buying strategies to discover opportunities that allow us to cut mitigate wasted adspend while improving overall performance. We'll start with finding out how much money you're wasting on clicks from people who will never convert on search channels, move on to revising your remarketing campaigns across social channels, and then explore new channels that we can unlock to profitably acquire new customers.
